Seeing coffee agronomists at work first-hand allows an even greater appreciation for how hard it is to grow the spectacular coffee we source at origin. Coffee farmers are at the mercy of mother nature, and the variances of growing on either side of the equator — a million things can go wrong. Plants can be eaten by insects and pests, fruit infested with mold, and trees can easily become overgrown. The farmer walks a tight rope hoping for enough rainfall yet plenty of sunshine to ensure the sugars of the fruit develop. It is our privilege at Cravens Coffee to honor these farmers with each roast.