Cravens Coffee is the proud owner of a restored 1940 Probat cast-iron roaster. Operating this workhorse by hand, we’re able to control temperature and airflow throughout the roasting cycle and steward every batch to its perfect roast point. And by perfect, we mean reflecting the growing region’s soil, altitude and environment in your cup — the things that make each specialty coffee unique.

Our role as a roaster

We’d love to take credit for the magic coaxed from the beans eventually labeled Cravens Coffee, but that simply wouldn’t be true. After 30 years and 100+ personal farm visits, we’re firmly convinced that the effort and complexities of coffee farming, processing (wet mills) and grading (dry mills) are where flavor is formed. Our job is to fully accentuate and reveal the farmers’ enormous and significant work. So if anyone’s a magician, it’s them.

The vintage advantage

Most modern roasting equipment is set up for production speed and connection to an app. We believe this whole approach is missing something — humans.


We’re enthusiastic fans of vintage roasters like our big, reliable Probat, which control the process and protect the natural flavor of the coffee. The cast-iron drum, multi-level gas burners and free airflow all allow us to gently roast the coffee.


At Cravens, our human roasters use their finely tuned senses of sight and sound to make batch-by-batch decisions, because the moisture content of coffee is variable. And our vintage, hand-operated roaster allows us to achieve consistency with our senses.

Four Cravens signature roasts

Every roaster has their interpretation of optimal roast levels, usually learned, passed on and then further developed. The Cravens roasts are based on traditional Northern European influences, which our co-founder Simon Thompson learned at Seattle’s Best Coffee. Today, we roast in a variety of profiles.

01 Northern European, our lightest roast

This roast level occurs when the beans reach the full development stage, while at the lightest roast. This is when coffee beans become “coffee”.

The natural flavor of the bean is packed in the cell structure, ready to be released in the brewing process. We prefer this roast level on our natural process coffees — Tanzania Peaberry, Sumatra IKA Farina and Organic Sumatra Kopi Gayo.

Over time and trial, we’ve found that a Northern European roast is the best level to fully exhibit the finest qualities of the origin.

02 Vienna, our medium roast

Our roaster is listening for the "cracking" of the coffee to reach a crescendo, then dropping the beans from the drum. This allows for the beans to roast slightly longer while retaining the natural flavors in the bean structure.

Vienna is our lightest roast level for washed coffee from Central and South America, such as our Costa Rica Monte Crisol or Organic Peru Cajamarca.

03 Italian Roast, the lighter of our two dark roasts

This is when we allow the coffee to transition into darker roasts in a careful, controlled manner. During this stage the oils inside the bean transition to the surface.

In darker roasts, the natural flavors are graduating out while a more roasted and toasted flavor profile is imparted into the bean. The roaster’s challenge is to ensure that this is an equal exchange, using sight over sound.

Check out our Sumatra IKA Italian or Organic Peru Italian roasted coffee to experience these toasted, rich flavors.

04 French Roast, our darkest and deepest

Here our roasters are looking for the oils to complete the coating process and begin caramelizing. This is as dark as you can go — and it’s also the point where we're looking to preserve the bean and its integrity.

Some may say it’s easy to roast coffee this dark, but we don't believe it is. Rather it’s hard to do well, where the deeper and more nuanced natural flavor of the coffee is enhanced by careful caramelization, without becoming charred.

Try out our French Roast and see what we mean!

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