In 1993 — on April Fool’s Day — Cravens Coffee was born in Spokane, Washington. We were the 3rd roaster in the city back then. And though we’ve grown and evolved since that spring day, our purpose has always been grounded in one promise: to keep what we do in perfect balance with why.

Now, over 30 years later, we’re unveiling a rebrand that reflects that promise more fully than ever before.

Why the Change?

This isn’t a shift in who we are. It’s an expression of who we’ve always been — refined, clarified, and elevated. A new visual identity, new packaging, and new storytelling that speak more clearly to the core of our brand: Coffee, Customers, and Community.

We’ve updated our logos, typography, and color systems — all part of a thoughtful design evolution that honors our roots while making room for where we’re going next. You'll see it across everything from our retail bags to our signage, our social posts to our shipping labels. And like our coffee, every element is handled with care and intention.

Our Manifesto Holds True

The craft of coffee has always been our compass. We source beans from the world’s finest growing regions — Africa, South and Central America, Indonesia — where we’ve built relationships that go back decades. Our 1940 hand-operated, cast-iron Probat roaster remains at the center of our process, guiding every batch to smooth, full-flavored perfection.

We serve customers with energy and respect, aiming for connection over transaction — whether you’re brewing Cravens at home or serving it in your shop.

And we stay deeply rooted in community. From Spokane outward, we act with purpose, optimism, and generosity — because good coffee isn’t just about what’s in the cup. It’s about what it brings to the table.

What You’ll See

• A bolder, refined logo system — designed for instant recognition, wherever you encounter it

• A modern color palette built around timeless tones: black, copper, warm gray, and warm beige

• New label systems to distinguish blends, single origins, and seasonal releases — clean, vibrant, and intentional

• Typography that reflects the same handcrafted care as our roasting — elegant, grounded, and human

• Impactful and original illustration that conveys and celebrates the families and hard workers who are expertly producing the coffee we drink

What You’ll Taste

Nothing changes there.

Our coffees remain consistent, smooth, and roasted to shine — from espresso blends that anchor your morning, to delicate single origins that reveal something new with every sip.

The Road Ahead

We’re proud of where we’ve been. But we’re even more excited about where we’re headed. This rebrand is a tribute to the past and a clear-eyed leap into the future — still guided by the same love for coffee, the same commitment to craft, and the same Spokane roots.

We can’t wait for you to experience what’s next.

May your next cup be Cravens.