Our brand manifesto:
1993. Spokane, Washington. April Fool’s Day, to be exact, because why not tempt the hand of fate? Under the banner of Cravens Coffee, we proudly became our city’s third roaster, knit together by a pledge that what we do will always be in perfect balance with why.
To exactly no one’s surprise, coffee was and is our first love. It’s an admiration we never tire of expressing, whether we’re seeking out those who cultivate high-quality coffee or sharing its charms with all who cherish it. And because we know what incredibly good coffee can bring to all the people in our orbit, we’ve built our entire business around creating abundant joy, delightful discoveries and new experiences. Real connection, through the comforts of coffee.
To get that right takes time. And effort. And intention. And three little C’s that keep our craft sharp and hearts wide open:
First, COFFEE defines our quality. Where we source it, how we roast it, why you love it — it all matters deeply... which brings us to Africa, South and Central America, Indonesia... wherever the world’s finest beans are grown. To shake the same farmers’ hands we’ve worked with for decades. To listen, learn and laugh. To break bread with their families. And when their bean-filled bags bypass the warehouse and arrive directly at our door, we know just what to do.
Quality is why a 1940 double-walled, hand-operated, cast-iron Probat roaster does our handiwork. We steward every batch with precision and patience, coaxing the deepest flavors and heavenliest aromas from the beans. Hand-blended and freshly bagged, the journey from farmer to roaster to you is all but complete.
Second, serving CUSTOMERS is a privilege. In business, nothing is a given, so our standards are high. Whether you’re ordering beans to brew at home or buying Cravens to offer your own customers, we’ll go above and beyond. We’ll be prompt, responsive and proactive. Your needs: our priority. Your time: fully respected. Relational over transactional always, supported by a title-free team that believes in what we do and how we do it.
“C” number three reminds us that COMMUNITY is a responsibility. We chose Spokane on purpose. It’s our duty to reach outward, unceasingly, with a spirit of generosity and willingness to do our part. Sometimes it’s delivering coffee to the folks who could use a fresh cup the most. At all times, it’s valuing every geographic and professional community we’re a part of, as we stay humble, optimistic and thankful.
Are we a third-wave roaster? Fourth-wave? Twelfth-wave? No need for labels. We’ll happily ride out every wave that comes and goes, sleeping soundly with the knowledge that you can have consistently smooth, rich coffee every day. Because in even the strangest times, an exceptional cup of brewed beans is a timeless experience.
May your next one be Cravens.
